Director of Operations and Analytical Dept., Blackbaud, Inc.
Carrie Cobb is an accomplished innovator and change-agent capable of translating multifaceted data and analytics products into successful business initiatives and consumer experiences. She holds over 15 years of experience in developing data-driven analytic solutions, with the goal of leveraging advanced analytics and artificial intelligence to create easy to execute strategies for the social good community. As the Vice President of Data Science, Carrie is responsible for leading the strategic management, vertical focused product innovation, partner relationships, data stewardship, and technical oversight for the statistical/predictive science functions and product lines.
When you combine data science with the social good community, the results can be remarkable. Data science capabilities powered by consumer, social, attitudinal, and philanthropic trends result in analytics-driven insights and prescribed actions to create awareness and enable effective supporter relationships. Fundraisers have relied on Carrie’s unique experience to help increase revenue year-over-year, build a loyal and active donor base, and improve program performance across all channels and focus areas. Significant data science accomplishments include conceptualizing, developing, and launching industry leading predictive analytics capabilities including the Principal Giving Solution, Target Analytics Affluence, Fundraising Essentials, Top Prospect Model, Grateful Patient Solution, and the Patient Conversion Model.
Carrie holds a BS in Applied Mathematics from Coastal Carolina University and a MS in Strategic Management from Indiana Wesleyan University. She also serves on the Governmental Affairs Committee for the Nonprofit Alliance, the Advisory Council on Methodology for the Giving USA Foundation, and is a board member with the Palmetto Military Support Group.